July 31, 2012 Leave a comment
Research continues to reinforce the reality that audiences of all types are shared… not owned. Millennial and boomer cultural attendees in the U.S show similarity in types of cultural events they attend and more importantly underscores a strong attendance at popular sports events.
There aren’t very many behaviors that these two generations share, let alone at a rate of 50% . The propensity for cultural attendees of both generations to attend sports events is a clear stand out. If almost 50% of your audience is going to sporting events – maybe you should (gasp!) explore collaboration with these teams? Even more shocking… but what about sports entities targeting the affluent cultural enthusiast?
People who do things, do things. It’s a startlingly logical conclusion that is often ignored by an egocentric view of our own product. Exploring the connection of cultural to more popular culture has potential to grow audience and exposure.
Room for discussion
Sports events are a shared interest – so maybe sports advertising tactics can be shared? What are some sports marketing/advertising tactics that translate well into the arts?