Idol’s first decade-multi media /multi revenue stream
June 5, 2012 Leave a comment
A lot has been said about the ratings decline of American Idol over the years. It seems there’s nothing we like more than a groundbreaking show than the demise of that show. However, the is much to be said for the continuity of a franchise that has developed phenomenal live, digital and social impact. Here are some highlights of that impact from May of last year when the The Hollywood Reporter did a 10 year snapshot of American Idol.
Although the ratings are undeniable leading indicators, the American Idol franchise has done an impressive job of building out numerous revenue tentacles. Can those tentacles of digital downloads, live concerts, merchandise, and more survive the decline of the mother ship program? That remains to be seen.