Idol’s first decade-multi media /multi revenue stream

A lot has been said about the ratings decline of American Idol  over the years.  It seems there’s nothing we like more than a groundbreaking show than the demise of that show.  However, the is much to be said for the continuity of a franchise that has developed phenomenal  live, digital and social impact.  Here are some highlights of that impact from May of last year when the The Hollywood Reporter did a 10 year snapshot of  American Idol.American Idol's phenomenal revenue stream

Although the ratings are undeniable leading indicators, the American Idol franchise has done an impressive job of building out numerous revenue tentacles.  Can those tentacles of digital downloads, live concerts, merchandise, and more survive the decline of the mother ship program?  That remains to be seen.

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About kpbeal
Associate Professor in Sport, Arts and Entertainment Management at the Point Park University School of Business teaching graduate and undergraduate courses in advertising, marketing and new media. Author in progress of undergraduate text "Entertainment Marketing and Media Essentials". Teaching builds on 20 plus years successfully managing media properties including internet, cable, radio, and print. MBA from the University of Pittsburgh Katz Graduate School of Business.

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