Teens Text 3,364 Times per Month

Connecting with target markets means understanding their point of view on the world.  That’s likely to become more and more challenging for the older

Mobile and Social Media Motivated Teens

marketer as they find themselves struggling with the moving target of teen media consumption.

Nielsen recently published this look at the American teen and their media habits and it provides a media context that is predominantly mobile/social and decreasingly traditional.

• 3,364 is the average number of texts monthly for this year’s high school graduate.  That’s over 100 texts per day.   If that doesn’t stun you,  then consider that this is twice as many texts as the next closest demographic of 18-24year olds..
• 7 hours plus of mobile video a month.  That’s almost three hours more than the next closest demographic.

IF they are spending all their time with mobile and social, what media is taking the loss?

• TV – they watch 40 hours less per month than the average american
• Talk less on the phone.  Only the 65+  American spends less time talking on the phone than teens

Oh, and they are social too.  78%  visit social media/blogs.

Many a comic portrayal of the teen overly absorbed in their phone are actually accurate.  Not a fad, this is a lifestyle change that points the way to the importance of understanding this next wave of media.